Achieve Your Next Level

Fit Woman Collective™

Physician Coaching that Gives You the Tools to Achieve Optimal Mental, Emotional, and Physical Health.

My Story by

Ali Novitsky, MD

I was 6 years old when my childhood best friend’s mom told me that I should go on a diet. I can remember it like yesterday. We were standing in their kitchen, and she asked me how much I weighed. I said, “60 pounds”. She replied, “Wow, that’s 20 pounds more than my daughter weighs, she only weighs 40 pounds.” I kept the conversation to myself, but the impact of everything about it felt wrong. Little did I know that these types of conversations would fuel 16 years of chronic restrictive yoyo dieting.

I wish that 6-year-old me could have said, “Thank you so much for your opinion. Turns out that your daughter has an ectomorph body type and I happen to be a mesomorph body type, so of course, I am more likely to weigh more. Do you happen to have a body composition analyzer so that we can compare the differences in our lean mass?

Dr. Ali Novitsky

In The Press

Welcome to Fit Woman Collective™

High-performing women are often celebrated for what they are able to accomplish. They tend to juggle personal and professional relationships in a way that seems effortless. Yet, many of us are suffering in silence saying, “This is not the life I signed up for.” On the surface it looks perfect, but underneath we are desperately looking for connection, comfort, freedom, and peace.

You see, the final product or the achievement isn’t what we should be noticing. It is the motivation behind some of our greatest achievements that will be of most interest. Many of us have felt inadequate most of our lives, and achievement was a way that we could “FIT” in. A way for us to feel good enough and worthy.

Until we hit a point where we are willing to reflect on how things are REALLY going for us, we won’t be able to rediscover who we are authentically. This takes a massively brave action of going inward to become aware and then deciding how we want to proceed. The problem is, we often know that we desire things to change, but we don’t know where to start.

In the past, to make a change, we have just altered our situation. After all, we are really good at fixing things. Maybe we changed jobs, added a kid, or committed to a new relationship. We are now at a place where we know that working on external things is preventing us from going inward and discovering our core desires.

It was easy to focus on the external because we could make things “FIT” for the time being, but it wasn’t really a true, authentic fit. It was almost as if we were wearing baggy boyfriend jeans when we were actually meant to wear bootcut. We are no longer willing to fit into a space that we’ve outgrown, or were never meant to be in the first place. We have more interest in showing up in the world authentically so that we can create our own custom fit.

You probably don’t remember being an infant, yet you may have been told that you showed the world exactly who you were when you were born. Isn’t it interesting that we spend so much time and energy rediscovering just who that is? We show so many qualities early on, however, we are pushed along by society to do more, be more, achieve more so we lose sight of this. And, because we were “meant to do more” then clearly what we were already doing just wasn’t enough.

So… I am leaving you with this question:

How do we get back in touch with who we are so we can curate the life that we desire?

WHATEVER YOU DESIRE…

Physical Health Mental Health Emotional Health

Consider it yours.

My First Diet

When I was around 8 years old, I put myself on my first official diet. This was inspired when a close family member said, “you are getting chubby around the gills, it’s time that you start watching what you eat.” Other comments like, “You better do something, or you won’t have a date for the prom; no one will want to take you.”

And here I was, little 8-year-old me who left to figure out what a diet even was. I can still remember gathering a sheet of paper and mapping out a whole month. It was the month of June. 30 days. I wrote what I would eat for my breakfast, lunch, and dinner. I can remember breakfast was 2 eggs, lunch was 1 hot dog, and dinner was whatever I could fit on the smallest plate that we had. I also designed my own workout regimen. For as many hours per day as I could muster, I would ride my bike up and down the hills of my backyard.

This is around the time that I would not get ice cream when the other kids would, and I would cook my own dinners so I could avoid the extra carbs- my mom is 100% Italian. Then there was a series of events that occurred where I learned to use food for the emotional comfort I was seeking. At the age of 9, I took on massive people pleasing tendencies and started to do poorly in school. I can remember getting a “D” in math because I was so dysregulated and couldn’t focus. When I look back now, I see such strength in that little girl who didn’t give up on herself. It would have been easy to.

A Life Changing Discovery

My saving grace was that I discovered my athleticism when I was 11 years old. A friend (ironically the same friend whose mother recommended my first diet) asked me to join the softball team with her. I never picked up a bat, a ball, or a glove. And I signed up anyway. Turns out, I was extremely natural. After the first practice, I can remember the coach telling my dad that I hit the ball harder than anyone else. On the softball field is where I found myself. I held onto the thing that made me “FIT”.

I realized that I really liked to “FIT”. This realization sent me down a path of pursuing anything that would make me dynamic, unique, and standout. I pushed myself as hard as I could to be my absolute best at all costs. My success distracted me from my discontent with my body. The body that was bigger than all my friends. I buffered this shame with overachieving.

Achievement for Acceptance

When team practice was over, I stayed longer. I was the MVP of the team as a freshman. When the study group was finished, I read more. I graduated top in my class.I not only went to prom, but I was also the prom queen. I didn’t just play softball in college; I earned a full division 1 athletic scholarship. I was really good at getting those “gold stars” for the external validation that I craved.

College was very hard for me on a mental, physical, and emotional level. I learned that it was much harder to overachieve as the little fish in a big sea. I didn’t have my buffer. I was forced to feel all the feelings. The ones that I managed to avoid for so many years. So, I did the only thing that I knew and just worked harder and ate more- a lot more. I became the heaviest that I had ever been despite 4-6 hours of daily activity. The activity was not the problem, I became an overachiever in the cafeteria. And my raw emotions were soothed daily with the shiny carvel station.

The Acceptance that Changed Everything

Everything seemed to turn the corner the day I got accepted into medical school. It was the most pride that I have ever felt. I did it again. I achieved it. But this time something felt a little bit different. If I were going to become a doctor and take care of other people’s health, perhaps tending to my own would be a good place to start. I knew that my approach to my health had to change. I had years of evidence that restriction combined with overactivity just doesn’t work. I decided that I would trust myself. What if I ate when I was hungry, stopped when I was satisfied, allowed my emotions, moved in a way that felt good, and stopped perfectionism. What if I did it my way? What if I didn’t try to “FIT” in with those who were still trying to “FIT”.

Doing It My Way

Turns out, I was onto something. Within 1 year, I lost 50 pounds doing it my way. It felt compassionate and authentic. At the 1-year mark, I went to work on my body composition by optimizing muscle and losing additional body fat (my scale weight remained the same). My self-experiment was helping me to curate the skill sets and expertise that I now use in my programs. I was starting to see that I was always trying to fit into a space that I was never meant to fit into. I was born to create my own space. To fit perfectly into the space that I would curate myself.

I met Mark, the love of my life, in medical school. He fell in love with me at my heaviest weight. This is something that I will always hold onto. He saw me before I saw me. He loved me before I really loved me. When I was with Mark, I wasn’t as interested in overachieving. In fact, my Histology grade absolutely suffered because it was just more fun to hang out with him. Medical school was pure freedom, fun, adventure, and connection for me. I found myself here…well almost.

Postpartum Depression

You see, when our first daughter, Betsy, was born I never felt love quite like this. The love I felt for her was out of this world. I wanted to be THE BEST for her. So, when I wasn’t able to maintain enough of a milk supply, I believed that I had failed her. While all my friends talked about their “liquid gold” and how amazingly they were adjusting as a new mom, my heart continued to break into pieces. My belief that I had failed her along with lack of sleep, moving into our house, and a new job contributed to postpartum depression. It was scary. I felt out of control and in a constant panic state. I was so far from my go to safety technique of overachieving, and I had no appetite, so I was not eating to buffer all the things away. I didn’t “FIT” in as the mom that I envisioned myself to be. I had never felt more broken.

Asking for Help

With a skilled therapist, I learned about cognitive behavioral therapy and the power of our thoughts. Working with a therapist also gave me a space for massive self-reflection. If I was going to try and “FIT” the societal mold for how my body should look, how my body should function, how I should mother, how I should show up as a partner, how I should handle my career…then I would never truly allow myself to see the authentic version of who I really am.

I was no longer willing to fit into a space that I was never meant for anyway. I needed to create my own space. My own custom fit. I knew that my mental, emotional, physical, and social health were dependent on me taking ownership and being the architect and builder of my own life. I decided that every woman deserves to be guided in creating their own space that fits authentically with who she is.

At FIT WOMAN COLLECTIVE (FWC), we hold space and encourage you to reunite with your true authentic self. We help you to cut ties with old limiting beliefs that have left you feeling less than. This is your time to exist in a way that you are at peace with who you are in all aspects of your life. We will encourage you to dig deep and listen to what you already know to be true. Discover the knowledge and intuition that you already have about yourself so that you can live a life of self-love, acceptance, peace, freedom, and connection.

FWC is a community of high performing women who used achievement to feel “good enough”. The achievement has served a purpose, but now it may be getting in the way of realigning yourself with your core desires. If you have created your “dream life” on the outside, but on the inside, it doesn’t feel like you are living your dream, now is your time. We will give you the tools and support to own your past, present, and future self. As you go on the journey of curating the space that you FIT, we will offer our key mental, emotional, physical, and energetic health principles so that you can achieve your most optimal health.

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Join FWC

Welcome to Fit Woman Collective

FWC is a unique program for high performing women who are no longer willing to just FIT in a way that society says we should. We are committed to honoring our authentic selves so that we can find self-love, self-compassion, and self-acceptance. This means that the decades of “should” statements that we have created are no longer welcome. Things like:
We could go on and on. The truth is that we are all unique women with needs that we have ignored for way too long. And, because we have spent so much time achieving and performing, we may not even know what we truly desire. Discovering our true desires and then curating our life to meet them will drive us directly towards our life that is perfectly curated for who we really are. You already look phenomenal on paper, now it’s time to enjoy peace and satisfaction in all areas of your life without having to achieve something to “earn” it.

FWC is an empowering community for high performing women who need a baseline pulse of inspiration so that she can stay accountable to creating a life driven by her core desires. What do we mean by a baseline pulse? We want to be your stable foundation and community, the place that has tools that will promote your growth as well as your optimal health.

This means that the tools and principles that we teach can be combined with any other program you are doing. For example, if you are a daily Peloton rider, FWC will support your exercise commitment and even allow you to appreciate it more. If you are on an optimal weight loss journey, the concepts we teach here will be able to supplement OR even transform what you are already doing. If you are already working with a coach or are involved in a group coaching program, FWC will allow you to take your work deeper. Or, if you don’t have any of the above and don’t know where to start, FWC will guide you every step of the way.

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Features

FWC is a monthly membership program on purpose. You are in control of what FITs for you and what does not. We want you to have full autonomy on when you start and stop. It is also very important to us that you know exactly what to expect.

1. Upon joining FWC, you will gain immediate access to our four week FWC Onboarding Inspiration. In this onboarding series, you will be guided on how to best approach the program. During this time, we also teach you our Fit Collective Health Principles which will fast track your way to long term sustainable change. Our onboarding program is outlined below. Please keep in mind that the Mind-Body Workouts are effective to just listen if you are not ready to add the exercise component.

2. Each month following your onboarding in FWC, you will receive a new Inspiration Pulse in your journey of self-love, self-discovery, and optimal health. And, because our program is rolling admission, everyone will begin with Pulse 1.
3. Each month in FWC, you will receive 4 new highly impactful and effective 30-Minute Mind-Body Workouts to compliment your optimal health journey. These workouts can be used as a supplement to your current routines, or the program can be used as a stand-alone since you will have an On-Demand library that builds on itself.

We realize that many of you have fitness programs that you love, and we believe that our Mind-Body Workouts will transform the way that you think about exercise. Our workouts will provide upleveled emotional regulation which will allow you to overcome limiting beliefs and access the thoughts that will be in alignment with your core desires. Each workout also serves as a motivational coaching session always themed with something new.

We will help you progress with your fitness by recommending one workout per week for weeks 1-4. We will then add a second workout per week recommendation for weeks 5-8. Our goal is to get you to 3 strength workouts per week to begin week 9. The beauty is that your app will guide you each week and your workout recommendation will show up right in your daily calendar.

Mind-Body Workout Testimonials

4. Community Discussion Board. There is nothing more inspiring than a group of strong women who are looking for a drama-free, soft-landing space to help facilitate their growth. For some of us, losing the old habit of pleasing people is going to take support. Afterall, does it take a village? This board is a safe space for you to come and engage with women who are doing the same exact work as you. This board is where we reflect, engage, share, support, and become even more inspired. This is the place where you get to come and celebrate your wins!! Did you know that most women don’t celebrate their wins because they fear what others will think? This is a perfect example of how society told us how to FIT. Imagine what it would be like if you no longer had to hide how amazingly talented you really are??

5. On-Demand libraries. We are so excited to support you on your fitness journey. When you join FWC, you will have access to our 30-Minute Yoga library created by Dr. Meghan Hampton as well as our Fit Collective Meditation Series created by Dr. Ellen Cooke from Circle of Hope. We know that yoga and meditation are key strategies to achieving more grounding and emotional regulation, so we are delighted to offer these exquisite libraries to give you a one stop shop for your health.

Bonus Library #1: How to Achieve Optimal Body Composition

In this bonus module, we will share with you our most effective tools and techniques aimed at achieving optimal body composition. We delve into the science and practical strategies related to body fat percentage, muscle mass, and overall body shape. These elements contribute significantly to your health, fitness, and overall appearance. The module will provide a roadmap for understanding body composition, nutrition, and exercise strategies to maintain a balance between fat and muscle. By applying these tools, you will be better placed to achieve a healthier and more desirable body composition. Remember, the journey to optimal wellness goes beyond mere weight loss. It’s about achieving a healthier, more balanced body composition that supports your overall health and wellness goals.

Bonus Library #2: A New Perspective on Emotional Eating

In this bonus module, we provide a fresh perspective on emotional eating, treating it not as an enemy but as an insight into your emotional health. We delve into the underlying emotions that drive this behavior and provide tools to help you understand and manage them. Instead of battling emotional eating, we’ll teach you how to use it as a window into your emotional needs and responses. This understanding can lead to healthier mechanisms to cope with stress, anxiety, and other strong emotions. By addressing emotional eating from this new perspective, you’ll be better equipped to navigate your weight loss journey, ensuring it doesn’t become a stumbling block in your path towards optimal wellness.

Bonus Library #3: Yoga

We are proud to offer our yoga program led by Dr. Meghan Hampton and Dr. Mariah Stump. Yoga is a powerful discipline that facilitates a deep connection between the mind and body, aiding in the development of both physical strength and mental resilience. This program is designed with the beginner in mind, providing a gentle and supportive starting point for those embarking on their fitness journey. Through the practice of yoga, you will cultivate flexibility, balance, and inner peace, enhancing your overall well-being as you progress in your weight loss journey.

Bonus Library #4: Meditation

In our bonus library, we are thrilled to introduce a Meditation program conducted by Dr. Ellen Cooke. Meditation is a profound method to harmonize our mind and body, a vital relationship to nurture while facing the tribulations associated with weight loss. This program is designed to guide you towards mindfulness and tranquility, essential aids in your journey towards a healthier self. By incorporating meditation into your daily routine, you can enhance your mental clarity, manage stress levels, and develop a deeper understanding of your body’s needs. Enjoy this supplemental program as a powerful tool in your transformative weight loss journey.

FWC is setting the standard for a woman to become optimally FIT mentally, emotionally, physically, and socially- On her own terms. Instead of playing small, we play big. Instead of pushing the pause button on us, we choose to hit play. High performance now happens by default because it is driven by a powerful core desire not a fear of failure or a way to feel “good enough”.

You are cordially invited to join our community of FIT Women. You will regain knowledge, self-awareness, energy, clarity, and inspiration once you step foot inside. Your investment will allow you to meet the most authentic version of you. In fact, you will clip the cords that are holding you back from experiencing the life you were meant to not only LIVE but CHERISH.

Join FWC today at our founding member rate of $59/month, billed every 30-days. Cancel at any time.

We are invested in supporting you in a way that is going to FIT. And, until you experience FWC, it is hard to put into words how powerful it is. To help get a better sense of our community, we have outlined some of the most common questions we receive.
FWC is open to any individual who identifies as a woman who has high performance in their background. High performance does not specify a certain career, but rather someone who has a history of high achievement potential in their life. FWC is designed for women who are craving self-love, self-acceptance, and want to embrace their authentic selves in mind and body. Please note, if you identify as a transgender woman or nonbinary, and the FWC message speaks to you, you are warmly welcomed in our community.
The FWC program is fully delivered in our app, The Fit Collective. This makes it VERY convenient to access all your videos and community discussion boards in one place. The Fit Collective App is available for all smart phones. The Fit Collective App connects to My Fitness Pal, Fit Bit, and Apple Watch. Another cool feature is that the app keeps you on track by offering a daily To-do List. You can even pull Mind-Body Workouts from your On-Demand library into your schedule on your terms.
Absolutely. In fact, FWC will help you get more out of your current coaching program. One of the things that we tend to overlook is prioritizing ourselves. FWC will keep you motivated, inspired, and believing that you are the most important person in the room. FWC will encourage you to become the most content version of yourself because we are giving specific tools for you to learn exactly who you are. Also, FWC is a great supplement because it provides an amazing, uplifting community that you can lean into.
FWC does not offer 1:1 support. The content is well developed and will guide you towards achieving your FWC goals. It is a great space to experience tremendous growth, and it will help you to decide if you desire more support or not. For many, FWC is a perfect amount of community support and for others, they find having a 1:1 or group coach is something they desire. FWC can be a stand-alone program or a supplement to your other pursuits.
FWC provides simple nutrition strategies that will allow you to get in touch with your authentic body as well as optimize your health. The principles are highly effective, easy to implement, and simple and would be a benefit to someone trying to lose weight optimally. Optimal weight loss is muscle mass preservation and fat loss which occurs with a specific nutrition recommendation along with strength training. Both concepts are taught in FWC.
100%. Each month you receive 4 new workouts which are 30-minute Mind-Body Strength routines. You need minimal if not any equipment. This would be a great starting place for anyone who is new to exercise. The program is also great for anyone who is a seasoned athlete as the training progresses each week. The Mind-Body workouts are heavy hitters because you can work on mindset, emotional regulation, and physical health all at the same time. And, if you already have a routine that you love, you can use these workouts as a supplement.
No. Our Transform® program has CME available for women physicians who participate.
Yes! FWC Plus is Coming Soon. We also have Transform®, our Optimal Health program, for women physicians that offers custom nutrition, body composition transformation, body composition assessments with nutrition adjustments, guidance in Mindful Macros® and calculated macros, a strength program curated by Ali Novitsky MD that changes weekly to ensure progression, high touch written nutrition, exercise, and mindset coaching, high touch live group coaching, physical therapy led injury prevention, physical therapy led Core & Floor program, high yield weekly content, daily habit tracking, and offering of 72-CME credits.

Not a physician and want a higher level of support? Let’s chat. You can book your complimentary consultation HERE.

If you are a physician AND you are interested in participating in Transform®, you can learn more HERE.
We are a group of women who live in a growth mindset which means we have no room for drama. We do not tolerate anything less than loving kindness in our community discussion board. We will remove any comments or posts that are not consistent with our values. And, if a member is not in alignment with our mission, we will hold compassion and remove them from the group.
So glad you asked. The enrollment process is Simple. Join now and cancel at any time. Welcome Fit Woman! We can’t wait to have you join us.